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ZolkC

30 November 2011
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"The Innovation Partnership with Zolk C provides 3CS with a conduit to technology users who can validate the work of the research team.

ZolkC is an Irish company that provides hand held technology solutions to tourism and heritage sites in Ireland, UK and North America. In Ireland, the company is behind the interactive experience of the New Ross tapestries. 3CS (Centre for Converged IP [Internet Protocol] Based Communications Services) is an Applied Research Enhancement (ARE) Centre, based at Waterford Institute of Technology (WIT) and funded by Enterprise Ireland.

3CS expertise is in converged internet and telecommunications services which it translates to market through industry partnerships. Audio, hand-held devices are commonly used in the tourism sector to provide interactive visitor experiences. Collaborating with 3CS, ZolkC had previously developed technology that enabled a user-friendly, interpretative experience for visitors to the Culloden Battlefield in Scotland. Following from this award-winning, innovative project, the company recognised that the wide-spread adoption of "smart phones" could provide an opportunity for an enhanced tourism experience. ZolkC approached 3CS to develop a framework that would allow companies to create tours that visitors could access from mobile phones. Through an Enterprise Ireland-funded Innovation Partnership, ZolkC can provide the hardware on the tourist site along with a personal solution that can be accessed directly by tourists and is sufficiently cost-effective for small tourism enterprises. The project has assisted ZolkC in developing an R&D strategy for end-user device based interpretation. It has given the company a clear technical advantage and a significant market advantage by offering a solution that will serve a new section of the tourism market.

Testimonials

Tom Curran
Product Centre
Manager, TSSG, WIT

"The Innovation Partnership with Zolk C provides 3CS with a conduit to technology users who can validate the work of the research team. This validation is essential to ground and direct the research efforts into the most commercially rewarding sectors of the tourism and heritage market. Feedback from the market and the individual users of the technology gives the research team a clear focus on where the market sector is going, provides an immediate test and deployment arena for the technology under development and provides current, accurate information on the latest technologies being deployed by competing research bodies." 

Paul Savage
Managing Director,
ZolkC

"Being able to access the powerful research capability of WIT has enabled Zolk C to stay one step ahead of it's competitors on the world stage. Through WIT's indepth understanding of emerging mobile technologies, Zolk C has been able to establish a strong foothold in the tourism and heritage sector marketplace and create amazing visitor experiences across the UK and Ireland. By harnessing the power of the latest mobile technologies, Zolk C are able to offer clients cost-effective interpretation solutions which would have previously been out-of-reach for a large number of visitor sites." 

Head of Research
DR. Willie Donnelly
Waterford Institute of Technology
Cork Road, Waterford
Ireland
T: +353 (0)51 845596
E: wdonnelly@wit.ie

External Services Manager
Kathryn Kiely
Waterford Institute of Technology
Cork Road, Waterford
Ireland
T: +353(0)51 302034
E: kkiely@wit.ie

Executive Director Innovation and Commercialisation
Barry Downes
Telecommunications Software and Systems Group
Waterford Institute of Technology
Cork Road, Waterford
Ireland
T: +353 (0)51 302932
E: bdownes@tssg.org